THE PROBLEM
The ads Elite had been running with another agency weren’t producing consistent results and yielding a positive return through Google Ads, until they reached out to PPM Social to discuss creating a holistic media buying strategy involving Google and Facebook ads.
THE SOLUTION
Selling white glove home services in the greater Central Florida market, we first ran a full audit of their Google account and social media profiles to assess it’s media buying history and brand health.
Through this process, we were able to instantly reduce the cost of acquisition by changing how campaigns were optimized inside the ad account and began running campaigns to increase brand and problem awareness. We also leveraged Facebook ads and organic Linkedin outreach as part of the holistic marketing strategy.
We were able to increase revenue dramatically with a low ad spend by strategically positioning ads on both platforms and leveraging copywriting optimization to craft stories that relate to our prospective customers.
THE RESULT:
Cost per acquisitions dropped by 50% and we were able to scale revenues to over $38k monthly spending around $2.5-$3K monthly by helping our client land major commercial accounts in addition to stabilizing a consistent flow of residential business using our digital marketing strategies. Today, they are consistently making sales in the greater Central Florida region and are continuing to grow their team and business.
Our Involvement Included:
Brand and Advertising Audit
Brand Messaging
Content Repositioning
Google, Facebook, and Linkedin funnel Strategy, campaign launch and management.
THE PROBLEM
Lisa had never leveraged Facebook Ads before (aka, no data and ZERO advertising history) and wanted an easy solution to sell her low ticket course to the masses within a tight weekly ad spend budget.
THE SOLUTION
Selling a spiritual related course that was deemed underground and out of the mainstream, we thoroughly researched different avatars through persona creation for audience matching. Through this process, we were able to instantly reduce the cost of acquisition by optimizing campaigns for her ideal buyers and began running campaigns to increase brand and problem awareness.
We were able to increase revenue dramatically with a low ad spend by strategically positioning ads and leveraging persuasive copywriting on her landing page, webinar, and ads to connect her course to her prospective customers.
THE RESULT:
Lisa was thrilled when we consistently produced an average of 6x ROAS on her launches. She transitioned from promoting one low ticket course to offering other higher ticket courses and even adding upsells to her funnel for maximum optimization of ad dollars spent.
Lisa continues to sell her courses exceptionally well online and has a methodical system for launching her courses and services using ads that helps her reach her business and revenue goals.
Our Involvement Included:
Advertising Establishment (Data Foundation and History)
Launch Strategy and Execution
Copywriting (Landing Pages and Webinar)
Ad Creation and Management
THE PROBLEM
The Motorcoach Store had an employee run their social media profiles in addition to their service duties without the knowledge on how to successfully connect and engage with followers. In addition, they had never run online marketing campaigns so they were starting from the ground up.
THE SOLUTION
After an extensive foundational setup, we were able to bring their social presence into alignment with the units and service they provided. Prospects and customers responded instantly and began to book services through their organic online channels (Google and Facebook).
We were also able to increase revenue dramatically using a low ad spend advertising campaign by strategically positioning and using ads to highlight their service department solutions and highly rated customer service experiences to prospective customers needing to have their units serviced.
THE RESULT:
The Motorcoach Store was thrilled with the sharp increase in their service department revenues. The owner was able to spend more time with his family while the business continued to grow.
The Motorcoach Store continues to increase its revenues monthly by focusing on the strategic marketing techniques and tools used during advertising and content management.
Our Involvement Included:
Advertising Establishment (Data Foundation and History)
Launch Strategy and Execution
Social Media Content Management
Ad Creation and Management
Disclaimer: PPM Social is not affiliated with or funded by any social network. This site and all of its content is owned by LeadUp Innovtions LLC DBA Powerfully Productive Media and only meant for educational purposes. We're sharing what we've learned from our experiences and this information does not guarantee earnings or results. We are not implying that you will be able to duplicate our results and are using these references for example purposes only. Your results will vary and depend on many factors...including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action.
